Microsoft Copilot expands AI power to Display Ads

4 Jun 2024

Search Engine Land

Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature.

Copilot - Figure 1 — Photo Search Engine Land

Why we care. This expansion makes Microsoft Advertising’s AI assistant even more versatile, automating asset creation across nearly all ad types and saving marketers significant time.

What’s new:

Generative AI now creates banner assets for display ads Feature launched this week, joining other AI-assisted ad types Video ad support coming soon

How it works. Copilot uses your landing page URL to automatically generate recommended image and copy assets.

The big picture. From Performance Max to Native ads, Microsoft is making Copilot a comprehensive AI companion for digital advertising.

Zoom in. Already supports Performance Max, Responsive Search and Native ads.

Between the lines. By automating creative tasks, Microsoft aims to let advertisers focus more on strategy and less on asset production.

Copilot - Figure 2 — Photo Search Engine Land

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About the author

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu's career started with

delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.