Chanel reveals elegant luxury and beauty boutiques at Paris ...
FRANCE. French luxury brand Chanel has opened three spaces covering its fashion & accessories to beauty portfolio at Paris Charles de Gaulle Airport’s newly upgraded Terminal 1.
On 8 December the brand opened a boutique dedicated to its fashion, watches and jewellery collections. In partnership with the Lagardère Travel Retail/Aéroports de Paris Extime Duty Free Paris joint venture, it also opened a boutique dedicated to fragrances, makeup and skincare, as well as a beauty corner.
Located opposite each other, the fashion and beauty boutiques span around 170sq m and 38sq m respectively.
Each is accessible through two entrances framed by distinctive windows. Designed by architect and long-time Chanel collaborator Peter Marino, they stand out for their two-tone façades.
The fashion boutique is swathed in white Thasos marble, alternating smooth slabs with a set of highlighted folds. Black metal strips reinforce the graphic design of the motif on which the Chanel letters are cut out. The façade of the fragrance & beauty boutique represents a contrast: here the name Chanel is in white and set against a large black background. Mirrored folds echo the famous staircase at 31 rue Cambon, the long-time Chanel headquarters.The fashion boutique
The fashion space houses four spaces with pale stucco walls and floors in grey stone, alternating with black oak parquet inlaid with soft carpets. The first space is dedicated to accessories, from bags to eyewear, and small leathergoods to costume jewellery. The second extends the leathergoods offer and adds a selection of watch and jewellery creations, in elegant black-trimmed display cases.
Opposite these counters, bar stools in black, beige and gold tweed offer visitors the chance to discover the Coco Crush, Camélia and No.5 jewellery collections, or to try on the J12, Première Edition Originale and Première watch designs.
The third space is home to the latest season’s shoes. A series of armchairs in navy blue, gold and black tweed patchwork are grouped together as back-to-back sofas. Finally, separated by granite tiled passages, a fourth room presents the ready-to-wear collections by Virginie Viard. Guests discover silhouettes from the Cruise 2022/23 show, presented in May 2022 in Monte Carlo. This collection draws influence from the worlds of motor racing and tennis, the Monte Carlo ballet, the casino and the Riviera.
Towards the back of this space, by the entrance to a large fitting room, is a reinterpretation of the house’s emblematic camellia, signed by the artist Peter Dayton.The fragrance & beauty boutique
The décor of the boutique features low furniture in a palette of white, black and gold, along with flowing shelves and alcoves installed like bookcases. Arranged asymmetrically, the latter “rupture the lines to catch the eye, playing on their matt and shiny nuances”.
Here the House fragrance collections are displayed, including Les Exclusifs de Chanel. Perfumed ceramic cubes allow visitors to discover each fragrance. The entire range of skincare – including N°1 de Chanel – the make-up, as well as several products exclusive to the airport, including L’Huile de Jasmin, can be found here.
The area also features a selection of eyewear. A large central island in white corian presents box sets to create personalised, bespoke gifts. It also houses the Makeup Station: equipped with a mobile lighted mirror, it allows for the testing of Chanel creations directly on the skin or via Virtual Try-On technology.
Chanel said this space is “imagined as a stopover lounge between two flights or as a prelude to boarding”, and provides Les Quarts d’heure de Chanel service. For an express beauty treatment, travellers can choose Le Quart d’heure Iconique, or to match a perfume with a personality, they can opt for Le Quart d’heure Alchimique.
With Le Quart d’heure Tonique, beauty advisors reveal massage techniques that reinforce skincare efficacy. Finally, La Minute Mode Avion offers a relaxing treatment concentrated on the eye contour area.The fragrance & beauty satellite corner
The beauty offer is extended with a 16sq m satellite corner, installed close to the multi-brand area of the terminal. This open-plan space provides a modern, elegant setting in lacquered black with a mirror-like finish and satiny white. Visible from the terminal’s mezzanine, its protective canopy is marked with a large double C.
Les Eaux de Chanel collection – exclusively available in this area of Terminal 1 – is displayed in a trunk, as a reminder of the destinations evoked by these eaux de toilette: Paris, Deauville, Biarritz, Venice, the Riviera and Edinburgh.
The corner is also home to masculine beauty with men’s fragrances and body, face and shaving products under the Bleu de Chanel and Allure Homme Sport ranges. A selection of skincare products from the Boy de Chanel and Hydra Beauty lines completes the offer.
In addition, for the first time in an airport, the brand presents its In Flight Essentials: four-step beauty rituals (prepare, moisturise, colour and perfume) to be carried out during the flight. To help travellers make the most of their trip, Chanel has created three other skincare rituals designed according to the climate of their destinations. ✈