live Updated 2024-09-09T12:31:34Z

iPhone 16 - Figure 1
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Angle down icon An icon in the shape of an angle pointing down. The "Glowtime" event will feature new iPhones and wearable tech. Alexi Rosenfeld/Getty Images
Apple is expected to launch four new iPhone 16 models at its "Glowtime" event on Monday.iPhone sales slowed last quarter, so investors are awaiting a new device to boost sales.An AI-powered iPhone 16 lineup is expected to drive a "golden upgrade cycle," says Wedbush analysts.

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It's that time of year again.

Apple insiders are descending on Cupertino to watch Tim Cook and Co. introduce the public to the iPhone 16, new AirPods, and the latest Apple Watch model. All eyes are on Apple Park to see the new smartphone that will be outfitted with the company's flavor of generative AI features, called Apple Intelligence.

The stakes are high, and Apple needs a boost. iPhone sales slowed in the most recent quarter, and investors are hoping Apple will show off a smartphone that will motivate iPhone owners to upgrade to the latest model.

An AI-powered iPhone is expected to drive a "golden upgrade cycle," according to Wedbush Securities analysts, who gave Apple an "outperform" rating and a $285 price target ahead of the announcement.

During the launch event, Apple will go over the biggest changes to each device, prices, and the day consumers can start preordering their new iPhone 16.

We'll be live-blogging the event as it's streamed online starting Monday at 1 p.m. ET.

Scroll on for the latest.

Here's what the new iPhone models and AirPods might include

The iPhone 15 on display in an Apple retail store. Scott Olson/Getty Images

According to Bloomberg's Mark Gurman, Apple will showcase four new iPhone versions: the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max. Like Apple's last version of the iPhone, the iPhone 16 and 16 Plus will have 6.1-inch and 6.7-inch screens, respectively.

iPhone 16 - Figure 3
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The Pro device is reportedly set to be available in gold titanium, and the other versions will be available in new shades of pink, blue, and green.

The rear camera is expected to have a cool new spatial computing feature. Gurman says it will be able to record 3D videos that can be viewed with its Vision Pro headsets.

Taking photos and videos with the iPhone 16 will be much easier, as it will have a touch-sensitive button on the right side of the device to open the camera app quickly.

Gurman added that the new AirPods Max headphones could come with better noise cancellation.

Analysts think the iPhone 16 launch will accelerate growth in China

Tim Cook traveled to China in March. Li Xin/Xinhua via Getty Images

China is Apple's third-biggest market after the US and Europe, but it needs a boost following dwindling sales in the country this year. According to data from research firm Counterpoint, sales dropped by 24% in China in the first six weeks of 2024, a trend that has continued since then.

iPhone 16 - Figure 4
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Wedbush analysts, including Dan Ives, think the iPhone 16 could be the answer. In a note on Friday, analysts at the investment firm said they expect China to see "improving and accelerating growth" with the iPhone 16.

The analysts added that they are seeing "indications across the Asia supply chain this iPhone upgrade cycle could be a historical one." That's due to the "roughly 300 million iPhones globally" that have not been upgraded in over four years.

But Bloomberg's Mark Gurman doesn't seem convinced it will result in a "super cycle" of sales, particularly in China, where Apple Intelligence won't be available, he said in an X post.

The Apple Watch is expected to get a refresh

The Apple Watch Series 9 was released in September 2023. Michael M. Santiago/Getty Images

It's been 10 years since Tim Cook announced the first Apple Watch. To coincide with that anniversary, Apple enthusiasts are on the lookout for the Apple Watch Series 10 — a thinner version of its wearable device, according to reports from Bloomberg and 9to5Mac.

iPhone 16 - Figure 5
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It will reportedly have an upgraded heart rate sensor, or ECG, and the ability to detect sleep apnea. The latest watch is also expected to have a better battery life.

A rumor that the tech giant could launch an Apple Watch partnership with fashion house Jacquemus is making the rounds on social media.

The luxury brand posted a photo on its Instagram stories on Sunday night of a blue location icon on a map of Apple Park, along with a caption that says "Bonjour @apple," sparking chatter that it could announce a brand partnership on Monday.

iPhone 16 buyers will have to wait until next month for Apple Intelligence features

The Glowtime event is taking place at Apple Park in Cupertino, California Nic Coury/AFP/Getty Images

Apple is hotly tipped to share more information about its AI features, called Apple Intelligence, during Monday's event. But iPhone 16 buyers will need to be patient and wait until October to play around with them, as it will be rolled out as part of the iOS 18.1 software update next month, Bloomberg's Mark Gurman said in his "Power On" newsletter on Sunday.

iPhone 16 - Figure 6
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The catch for some European fans is that Apple Intelligence won't be available in the EU — which includes France, Italy, Spain, and Germany — because of Apple's concerns over the EU's Digital Markets Act.

Some of the features expected include removing objects and people from photos, an AI-generated summary of notifications, and tools to help you write, Gurman said.

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