StW: Warburton's media move; LinkedIn scrapes; Telstra's ad blitz ...

22 hours ago

Unmade: media and marketing analysis

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: James Warburton invests in Boost Media; troubled Disrupt Radio says it’s in a “holding pattern”; the AFL and NRL lobby on betting ads; and LinkedIn admits to training its AI on user content.

LinkedIn - Figure 1 — Photo Unmade: media and marketing analysis

We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes REmade - Retail Media Unmade on October 1; Unlock on October 31; our Compass series in November; and HumAIn next year.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership also includes members-only content, access to our paywalled archives and your own copy of Media Unmade. Upgrade today.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (1 October), Unlock (31 October), and Compass (November);

Member-only content and our paywalled archives;

LinkedIn - Figure 2 — Photo Unmade: media and marketing analysis

Your own copy of Media Unmade.

Telstra’s new brand campaign will be animated

Telstra is among the first brands to reveal its plans for a big campaign launch timed around AFL grand final, according to The Australian today. The Oz also features good and bad news from streaming radio, with Disrupt Radio still in a funding crunch and Broad Radio about to go from pre-recorded live.

Over in the AFR, Seven West Media is the topic of the day, with former boss James Warburton revealing an investment in ad inventory reseller Boost Media alongside private equity company CVC; and questions about Seven Group’s appetite to remain invested in its media arm SWM.

And today’s AI chat covers the revelation that LinkedIn is training its large language model on posts from its users; the role of generative AI in creating media content; and a new version of OpenAI.