Dallas' Dos Equis Pavilion first in U.S. to get Live Nation premium ...

Just in time for summer concert season in Dallas-Fort Worth, entertainment behemoth Live Nation has introduced a new premium package at Dos Equis Pavilion, Dallas' top outdoor venue, that includes exclusive new box seating options and a new menu from a celebrity chef team.

According to a spokesperson, the upgrades are in response to customer demand, and were timed to kick off the summer concert season, which is predicted to be on fire in 2023.

Some of the upgrades are available for season ticket holders only.

New seats
Season ticket holders are getting a trio of new seating options with modern furnishings, elevated dining, and more space to entertain guests:

Rock Boxes accommodate up to 16 people, allowing more space to create a bigger and better premium experience for companies and their clientsDream Seats are for intimate outings of two, offering unmatched sightlines and comfort in the best seat in the house, bundled with premium benefitsOpen-air suites accommodate 10, an in-between size for businesses looking to entertain clients or for groups of friends

Those premium benefits, explained
Included with open-air suites, Rock Boxes, and Dream Seats, the premium benefits include:

Access to all Dos Equis Pavilion events Premium lounge access, featuring a full-service bar, elevated menu, and private restroomsPremium seating to host a range of two to 16 guests, with custom signageDedicated parking and private entrance for all attendeesElevated dining and in-box wait servicePriority ordering for additional ticketsDedicated sales concierge service during the season

Music fans who don't have season tickets but crave that premium lifstyle can add premium lounge access or parking when making buying their ticket, be it via the Ticketmaster app or on Livenation.com. Parking upgrades start at $55, with lounge access at $150; actual price differs depending on the show.

Premium cocktail lineup at Dos Equis PavilionCourtesy photo

Food and drink
The menus feature specialty cocktails by mixologist Sean Kenyon and elevated dishes created in partnership with celebrity chefs including Chef Tim Love.

Cocktails are $22 and include

strawberry vodka lemonade with a hint of gingerCherry bourbon smashWatermelon chill margaria with cold-pressed watermelon juice, agave nectar, and jalapeñoSmoky Desert margarita with tequila and mezcal, and prickly pearBacardi Ocho Mojito with Bacardi’s 8-year aged rumA margarita made with Liquid Death Mango Chainsaw Sparkling WaterGarden party, a gin collinsEspresso Martini

There’s also beer and wine (including a $250 bottle of Dom Perignon), with $10 and $13 wines by the glass.

The food includes

Volt burger & fries on a potato rollPlant-based burgerShort rib sandwichCharcuterie boardJumbo pretzelTequenos: Venezuelan fried cheese wrapped in a sweet pastry, with chimichurri sauceBirria nachosRomain hearts with blue cheese & baconChicken parm sliders with garlic parmesan friesSausage roll featuring a Cajun link with peppers & onions

Prices are $13 to $18.

A BBQ platter for the table is $35 and serves 2-4 people with pork burnt ends, Cajun link, elote potato salad, coleslaw, pickles, and Hawaiian rolls.

Dallas is the first Live Nation region to receive these venue upgrades, which are especially significant at Dos Equis, an older venue, but they've also deployed some of the same food and beverage upgrades at Toyota Music Factory in Irving.

Live Nation also operates The Echo Lounge & Music Hall and House of Blues Dallas.