Live Nation & WMG Execs, Reps for Billie Eilish & Harry Styles Join ...
The committee will help guide an ongoing MIT study looking for industry-wide decarbonization solutions in the live music space and other areas of the business.
More than 50 members of the music industry have joined an advisory committee to help guide an ongoing study by MIT’s Environmental Solutions Initiative.
The report, expected to be released this fall, is designed to provide a comprehensive assessment of the relationship between live music and climate change, to identify areas where the industry and concertgoers can make improvements to reduce emissions and create positive environmental outcomes, and to analyze the latest sustainable technology and systems that can be adopted in the live events space and other areas of the industry.
The ultimate goal of the study is to determine sector-specific and industry-wide decarbonization solutions.
The new advisory board includes Live Nation president/CEO Michael Rapino along with other Live Nation execs; Warner Music Group CEO Robert Kyncl; and reps from companies including Wasserman Music, WME, Atlantic Records, Upstaging, Inc., Farm Aid, Projects Tait, Global Motion Ltd., Women of Qolor Entertainment and many more.
On the artist side, the committee includes Ellie Goulding, Adam Met of AJR and representatives from the live and touring teams of artists including Billie Eilish, FINNEAS, Harry Styles, Shawn Mendes, Fred again.., Jack Johnson and Coldplay.
Participants also include reps from nonprofits and NGOs like Reverb, Support+Feed, Julie’s Bicycle, Global Citizen and Client Earth. See the complete list of participants here. Anyone can submit data to the report by emailing [email protected].
The MIT study is being executed with the support of Coldplay, Warner Music Group, Live Nation and consulting firm Hope Solutions.
“With the participation of the advisory committee and contributions of data from various sources, we are well on our way to producing a significant contribution to knowledge that can support meaningful actions to address climate change,” said Prof. John E. Fernandez, director of MIT’s environmental solutions initiative, in a statement.
“I would characterize the music industry as risk-averse,” Fernandez told Billboard in March of working within the industry. “It’s a business, and artists are trying to make a living, so we’ve seen an enormous amount of concern over the risk entailed with making a commitment to reduce emissions.”
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