Malaysia steps up promotional efforts in Taiwan | TTG Asia

Tourism Malaysia recently participated in the Taipei Tourism Expo (TTE), a four-day travel expo that took place from May 31 to June 4 at the Taipei World Trade Centre, in a bid to continue marketing activities in Taiwan.

During the expo, Malaysia unveiled six new special interest packages to captivate the Taiwanese and stimulate demand from this market. The packages included Sarawak Delta Geopark and Gawai, Dive into the Unimaginable, Houseboat, Unimaginable Golf, Coffee Experience, and Malaysia Birdwatching Paradise.

Under the wing of Malaysia’s booth were industry partners such as Richmond Travel & Tours, Lion Travel Service, and Come Best Tour, alongside Malaysia’s low-cost carrier Air Asia, that promoted and sold packages to Malaysia.

There were also cultural performances by Selendang Perak, a group of creative cultural arts in dance and music of various cultures and genres representing Malaysian society and culture.

To maximise the impact of this promotional effort, Tourism Malaysia also engaged with local universities, right after TTE, to share its wealth of cultural offerings with the public, particularly Taiwanese students, as part of experiential learning and cultural exchange opportunities.

To top it all off, a special consumer event called Malaysia Truly Asia Travel Carnival, which will highlight many aspects of Malaysia’s uniqueness, will be held at Songshan Cultural and Creative Park from June 7 to 9, where visitors will be able to sample Malaysian cuisine, participate in cultural events, and grab special discounts on tourism packages to Malaysia.

Malaysia is targeting to woo 27.3 million international tourist arrivals with a contribution of 102.7 billion ringgit (US$22.82 billion) in tourism receipts in 2024. Currently, there are 73 direct flights from Taiwan to Malaysia, and Tourism Malaysia is expecting exponential growth from the Taiwan market, including the North Asian region.

Manoharan Periasamy, director-general of Tourism Malaysia, stated: “Taiwan has been Malaysia’s important source market, and Malaysia received a total of 283,380 tourists from Taiwan last year alone. Robust promotional initiatives would be an excellent way for Malaysia to attract more tourists from Taiwan.”