Manchester United winger Antony has been described as '£90m worth of c**p' in a brutal assessment by Simon Jordan.
The 23-year-old winger joined the Red Devils in an £85.5m deal from Ajax last summer.
Though there were glimpses of promise from the Brazilian international during his debut season, it was largely an underwhelming campaign as he scored just four Premier League goals in 25 appearances.
Jordan, speaking on talkSPORT, also slammed Erik ten Hag after the Dutchman aimed a dig at the club's ownership for their lack of spending in the January transfer window - despite spending £220m last summer.
The former Crystal Palace owner said: 'Okay, Ten Hag. You should have spent £170m in August and £50m in January would that have suited you better?
Manchester United star Antony (left) has been described as '£90m worth of c**p' by Simon Jordan on talkSPORT, after a mixed debut season for the Brazilian at Old Trafford
Antony -to date - has not lived up to the £85m price tag that the Red Devils forked out
Jordan also hit out at Erik ten Hag's criticism over United's lack of January spending - insisting the Dutchman bolted early by spending £220m last summer
'No you decided to fire your bolt early and spend £220m in the August (summer) window.
'What have you done with that? One of the huge parts of it was Antony.'
Co-presenter Jim White pointed out Jordan's prior gripes with Antony's performances this season.
Jordan fired back: 'Because he's c**p. He's £90m worth of c**p.
'He (Ten Hag) spent £220m. What he said was the £220m, thank you I'll have that, but what have you done for me lately.
'None of the reasons why I was unsuccessful in January is down to me. I have not made Antony and he has not delivered outcomes, but I got you to spend £90m on him.'
Antony was United's big-money signing last summer, while the club also forked out money to bring Casemiro, Lisandro Martinez and Tyrell Malacia to Old Trafford.
United only made loan recruits during the January window in the form of Wout Weghorst and Marcel Sabitzer and ended up finishing third in the table - 14 points off champions Man City.
Ten Hag expressed his frustration that no money was spent in the January window.
Jordan said Ten Hag did not improve Antony and should have saved money for the January window
He said: 'The club knows that if you want to play top four, if you want to compete for trophies in this tough league, you have to invest, otherwise you won't progress because other clubs will.
'We saw it in the winter. All the clubs around us invested. We didn't and still we made it. So I am really happy and proud of my team.'
Antony in all competitions scored ten goals in 47 appearances, and he is in a race against time to be fit for the FA Cup final.
It comes after he was taken off on a stretcher in tears after an innocuous challenge during their 4-1 win over Chelsea this month.
Though there have been glimpses of promise from Antony, he has faced criticism throughout the season with his performances - so far at least - not matching the £85m spent on him.
Antony hopes to be fit for this weekend's FA Cup final after suffering an injury against Chelsea
Ten Hag meanwhile has been promised more spending power once the Glazer family decide whether to sell to Sir Jim Ratcliffe or Qatari billionaire Sheikh Jassim bin Hamad Al-Thani.
Asked if Chelsea are an example of how a takeover can cause difficulties, Ten Hag replied: 'Absolutely, yes. When there is no strategy behind it, or the right strategy, money doesn't work.
'In this moment, let's say there is a centralisation of good players, of the best managers, also of the money, it is all here in the UK. That makes a great competition, but also a tough and a hard competition.
'You have to do the right things. You can have money but you have to spend it in a smart way. Also, you need a strategy behind it because, otherwise, the money doesn't work.'
