UM, a global media agency network of IPG Mediabrands, today announced it has been named media Agency of Record for Perplexity, the AI-native answer engine of choice, to launch its first major brand campaign, handle media buying duties and serve as its US media advisor and partner on ad product development.
AI search platform Perplexity names UM media AOR
Analysts debate: Will Perplexity rival Google?
AI search platform Perplexity names UM media AOR
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