Stars gather at an unforgettable Prime Video event

Some of the biggest sport and entertainment names from Prime Video, Hayu and Paramount+ hit the red carpet to celebrate the breadth of entertainment options available on Prime Video.

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Today, Primeville Sweet Spot at SXSW Sydney welcomed stars from Prime Video’s most popular movies and series to a first-of-its-kind event in Australia. Bringing the breadth of Prime Video’s entertainment offerings to life, consumers and the stars of screen and sport enjoyed pick-and-mix-lolly inspired desserts themed around each immersive series on display at Primeville Sweet Spot.

The Office cast Felicity Ward, Steen Raskopoulos, Josh Thomson, Jonny Brugh, and Zoe Terakes.

The Office cast Felicity Ward, Steen Raskopoulos, Josh Thomson, Jonny Brugh, and Zoe Terakes, enjoyed a watercooler chat over a tiramisu in the Flinley Caddick kitchen, and in pursuit of the perfect pout, Hayu’s The Real Housewives of Salt Lake City, Whitney Rose and Heather Gay, headed for a bespoke lip application in the glam zone, alongside Captain Jason Chambers from Hayu’s Below Deck Down Under. Lincoln Younes proved why he’s the Last King of The Cross serving up jelly shots*, while cricketers Meg Lanning and Pat Cummins had a drinks break in the Chill Out Zone. Alicia Gardiner, Nina Oyama and Leah Purcell from Amazon Original hits Deadloch and The Lost Flowers of Alice Hart were also seen exploring Primeville Sweet Spot, which includes The Forge from Middle-earth from Prime Video’s biggest hit, The Lord of the Rings: The Rings of Power, Lily Bloom's famous flower shop from It Ends With Us, and a zone for the Minions from Despicable Me 4, to enjoy a delicious banana macaron.

Prime Video helps Australians customise their streaming experience. It offers the widest selection of popular and exclusive productions, add-on subscriptions and rent or buy new release titles, all in one place with the convenience of one app, one password.  

At Primeville Sweet Spot, Australian Men’s Cricket Captain Pat Cummins was also announced as Prime Video ambassador. “It’s incredibly exciting to be able to extend the relationship with Prime Video beyond cricket and The Test documentary series,” he said. “Diving into a new show or movie – whether binging Clarkson’s Farm, and the All or Nothing sport documentary franchise series, renting or buying a new film, or watching live sports – is one of my favourite ways to unwind away from the cricket pitch. I am looking forward to working with the Prime Video team as an official brand ambassador.”

Don't miss your chance to follow in the footsteps of your favourite stars and explore the exciting world of Primeville Sweet Spot. Whether you're indulging in delicious treats, exploring the latest in streaming technology, or enjoying the myriad of interactive experiences, Primeville has something for everyone. Primeville Sweet Spot is free for all ages, and is running through to Sunday 20 October. It is located at Fratelli Fresh Darling Harbour, with express entry for SXSW Sydney badge holders.

Prime Video is available in Australia at no extra cost to a Prime membership. New customers can find out more at www.primevideo.com and subscribe to a free 30-day trial.

Next, catch 11 new releases on Prime Video in October.

*Jelly shots are non-alcoholic

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