Blackpink's Jennie Made A Smart Business Move Using A Stage ...

INDIO, CA - APRIL 12: Jennie Kim of BLACKPINK performs at Sahara Tent during the 2019 Coachella ... [+] Valley Music And Arts Festival on April 12, 2019 in Indio, California. (Photo by Rich Fury/Getty Images for Coachella)

With her recent debut as an actress in the HBO show The Idol alongside The Weeknd, Blackpink's Jennie has embarked on a new artistic endeavor. She is already known for her success in the music industry, so while some may have been intrigued by Jennie's decision to use the stage name Jennie Ruby Jane for her acting career, it’s actually a really a smart move that brings several advantages.

Separate Artistic Pursuits

By adopting the stage name Jennie Ruby Jane, Jennie demonstrates a desire to keep her artistic endeavors distinct. This separation allows her to navigate potential divergent paths, ensuring that the success of one does not overshadow or rely on the other. Should her acting career flourish, Jennie can still maintain her musical accomplishments, and vice versa. This approach grants her the flexibility to explore both avenues without being limited by the success or failure of a single pursuit, or even one album or TV show. If The Idol doesn’t do well, it shouldn’t hurt her next albums chances on the charts.

Brand Differentiation

Jennie Ruby Jane provides a clean slate for Jennie as she delves into acting, freeing her from the expectations associated with her established persona as Jennie in Blackpink. This fresh start enables her to immerse herself fully in the characters she portrays, transcending the boundaries of her music brand. By embracing a new name, Jennie can evolve and experiment creatively, breathing life into diverse roles without being encumbered by her previous image.

When she was starring in A Star Is Born, Lady Gaga apparently almost used her real name, so as to achieve the same goal as Jennie, though the pop star changed her mind last minute and used the stage name everyone was already familiar with.

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Artistic Freedom

The adoption of the name Jennie Ruby Jane grants the singer and actor unparalleled artistic freedom. Liberated from the preconceived notions and constraints that come with her existing fame, Jennie can explore various genres, characters, and narratives with complete authenticity. This newfound freedom allows her to take risks, push boundaries, and fully immerse herself in her acting craft, ultimately enhancing her performance and delivering compelling on-screen experiences for viewers. She isn’t as free as Jennie from Blackpink, as fans have come to expect certain things from that entity, and her bandmates also rely on the same thing.

Marketability

From a business perspective, Jennie Ruby Jane offers a fresh and marketable entity in the TV and film industry. The name change allows her team to introduce Jennie as a new personality, uninfluenced by the association with Blackpink's music. Jennie Ruby Jane is memorable, stands out, and has a uniqueness that can capture the attention of casting directors, producers, and audiences alike. This strategic choice to rebrand herself presents an opportunity to expand her fanbase beyond music enthusiasts, attracting a broader audience base eager to witness her talent in a new medium.

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